Session: Tourism-Agri-Food-Processing Innovation, Sustainability and Economic Growth

With over 30 years of cross-disciplinary expertise spanning IT systems, agritech innovation, and digital transformation, Aleksandar Prelević stands at the intersection of technology and viticulture. As a fourth-generation winegrower and Montenegro’s pioneering IT entrepreneur (founder of Jugodata in 1991), he uniquely bridges traditional agriculture with cutting-edge technology solutions.

Key Leadership Roles:
Founder/CEO of ITEX – Smart vineyard technology solutions
Founder of Jugodata – Montenegro’s first private IT company (1991-present)
President of IT Cluster Montenegro (2013-present)
Board Member, Montenegrin Chamber of Commerce (2015-present)

AgriTech Specialization:
Developed Montenegro’s first vineyard traceability system (2016)
Led international Viniculturist projects in Australia, Serbia and Montenegro
Advisor to major regional wineries (Plantaze, Rajković, Nikaljević)
Speaker at 15+ international agritech forums (EIP-AGRI, Balkan Wine Festival, DigiTec)

Technical Expertise:
IoT-enabled vineyard management systems
Precision agriculture solutions
Agri-data analytics platforms
Wine production process optimization

Education & Certifications:

Graduate Electronics Engineer, University of Podgorica
HP Professional Certified Engineer
VIA Academy Vienna (IT Management)
New York Wine Course certification

Company Profile

ITEX develops innovative agricultural technologies designed specifically for vineyards. Our portfolio includes four integrated solutions that help winemakers improve efficiency, grape quality, and sustainability:

Smart Vineyard Monitoring System – IoT-based solution providing real-time data on soil conditions, microclimate and plant health, enabling precise irrigation and harvest decisions.

Precision Spraying Drones – Two drone models (small and large-scale) equipped with AI targeting to reduce chemical usage by 30% while ensuring complete vineyard coverage, even on challenging terrain.

Autonomous Vineyard Tractors – Self-driving robotic tractors with multiple attachments that work in sync with our monitoring system, reducing labor costs while collecting valuable operational data.

UV-C Plant Protection System – Chemical-free disease prevention technology developed in collaboration with local viticulture experts.

Our solutions are currently implemented in WB6 region. All ITEX systems are designed to work together, creating a complete smart vineyard ecosystem. The technology qualifies for agricultural subsidies in several markets, making it more accessible to producers.