Session: Tourism-Agri-Food-Processing Innovation, Sustainability and Economic Growth

I am Blerta Harxhi Begolli, a professional with over 26 years of experience working with major organizations in post-conflict state-building and community development. Throughout my career, I’ve been committed to creating meaningful change through projects that address social, cultural, and economic challenges in my community and beyond. For the past decade, I have served as a Senior Project Planner Officer in tourism sector, leading and coordinating cross-border initiatives that foster regional cooperation and contribute to the well-being of local communities. I take great pride in the tangible results that our projects have brought to Peja municipality, strengthening partnerships and opening new opportunities for collaboration.

While my career has taken me through diverse roles, one constant passion has been connecting people, ideas, and cultures. This passion has drawn me toward cultural diplomacy — a field I see as a powerful tool for building mutual understanding and promoting positive narratives in post-conflict societies. I believe that through cultural exchange and heritage-driven initiatives, communities can heal, connect, and thrive. With my extensive project management experience, I remain dedicated to supporting initiatives that celebrate diversity, foster dialogue, and contribute to sustainable peacebuilding.

Company Profile

Peja Municipality is a culturally rich and historically significant region in western Kosovo, often referred to as “The Flower of Dukagjin.” Nestled at the foot of the Accursed Mountains and traversed by the Lumbardhi River, Peja offers a unique blend of natural beauty and cultural heritage. The municipality is renowned for its diverse attractions, including the UNESCO-listed Patriarchate of Peć, the Ottoman-era Bazaar of Peja, and the breathtaking Rugova Canyon. Peja has emerged as a leading destination for adventure tourism in Kosovo, offering activities such as hiking, rock climbing, and paragliding. 

In recent years, Peja has seen a significant increase in tourism, with visitor numbers nearly tripling in 2023 compared to 2022. This growth is attributed to enhanced tourist attractions, effective marketing efforts, and overall improvements in the region’s appeal.  Peja’s commitment to cultural diplomacy and cross-border collaboration has positioned it as a vital player in regional dialogue and peacebuilding initiatives. The municipality’s strategic location and proactive engagement in cultural exchange programs underscore its role in fostering mutual understanding and sustainable development in the Western Balkans