Session: Outsourcing Industry – The High-tech and Manufacturing Competitive Hub

Drin Mulliqi is a tech entrepreneur and growth strategist. He often quips, “Building brands that outlive trends,” reflecting his forward-thinking approach. As co-founder and CEO of Red Mill Agency, Mulliqi leads a full-service growth marketing and software firm “solving the promotional problems of today with the strategies of tomorrow” Under his leadership, Red Mill specializes in performance marketing, digital transformation and creative campaigns that drive growth for international brands, tech companies, and government organizations. Mulliqi also co‑founded Mounter.io, an IT services firm assembling dedicated, agile development teams for clients worldwide.

In nearly two decades, Mulliqi’s agency has amassed impressive results. Red Mill’s own numbers tell the story: 18+ years of experience and 300+ projects executed redmillagency.com, serving over 100 clients across industries. For Drin, every campaign is a blend of art and analytics — a synergy that has become his hallmark.

Beyond agency work, Mulliqi is a sought-after speaker and tech leader. He has addressed global audiences at events like Web Summit (twice) and Dublin Tech Summit, sharing insights on marketing innovation and entrepreneurship. At Dublin Tech Summit he discussed co‑founding Kosovo’s first multi vendor e-commerce platform (fafi-ks.com), whose viral launch claimed 25% of the country’s internet traffic on day one. Mulliqi also serves in industry leadership roles — for example, in 2018 he was elected Chairman of the American Chamber of Commerce’s Technology & Innovation , in 2014 Drin served as the Senior Adviser to the Minister of Economic Development, bring ICT to the bringe of fiscal policies through policy and strategy development.

This all reflected his influence on Kosovo’s tech and outsourcing agenda. He contributes to regional tech policy discussions and mentors startups, reinforcing his role in developing the entrepreneurial ecosystem in the Western Balkans. Mulliqi is also a strong advocate of automation and AI as key drivers of the future of outsourcing believing they are reshaping not only the global delivery model, but also the skills ecosystem, accelerating time-to-market, and enabling hybrid models that integrate R&D, in-house expertise, and scalable external execution.

Company Profile

Red Mill Agency is a cross-market strategic partner based in Kosovo, Austria, and the United States, delivering high-impact marketing systems and outsourced brand execution for companies operating in fast-moving, high-tech, and manufacturing sectors. For over 18 years, we’ve been trusted by institutions, governments, and private sector clients to translate complex goals into global reach, operational efficiency, and brand-led growth.

In today’s outsourcing-driven landscape, where industrial transformation and regulatory complexity demand more than just cost optimization, we provide full-stack solutions that combine performance marketing, go-to-market strategy, and omnichannel execution — all structured to plug into organizations as an external, outcomes-based marketing engine.

We’ve successfully led initiatives that align with the evolution of outsourcing from tactical execution to value-creation partnerships. Our agency was behind the national “Made in Kosova” branding campaign — not only a cultural narrative shift, but a visibility accelerator for locally manufactured goods seeking export readiness. This work created a replicable framework for emerging markets aiming to reposition their production identity on the global stage.

Red Mill has delivered large-scale behavioral and outreach campaigns for the Millennium Foundation Kosovo and Termokos, notably the “Prishtina Heat Save” project — a public-private partnership introducing smart billing systems to 11,000+ households. Through strategic outsourcing of the entire communication, citizen engagement, and digital operations, we built a model that integrated field operations, social platforms, and media into one measurable ecosystem.

With INDEP, we launched the “Miqtë e Energjisë” campaign — a sustainability-led communications initiative that merged physical installations, business dialogue, and digital reach to mobilize both consumer and B2B audiences around energy efficiency. The campaign delivered over 1.1 million digital impressions, proving how targeted content, behavior-driven messaging, and media coordination can deliver long-term impact in energy transformation narratives.

In the private sector, we built and launched FAFI-KS.com, Kosovo’s first fully functional e-commerce platform. Built entirely in-house and launched with a high-budget digital campaign, the site attracted over 100,000 users in the first 24 hours — a benchmark for digital-first retail in an emerging economy. The project demonstrated how outsourced marketing and development capabilities can bypass legacy structures and introduce scalable platforms even in infrastructure-light markets.

For Digicom, one of Albania’s leading ISPs, we managed an end-to-end rebranding and go-to-market push. From identity redesign and commercial production to monthly digital campaigns generating over 1 million impressions, Red Mill helped reposition Digicom as a performance-focused, customer-first tech operator. The partnership directly contributed to a 50% increase in annual sales and positioned the company for regional expansion.

Our campaign for Priam Village, a residential development project, used a hybrid model of outsourced creative, digital advertising, and cross-brand collaboration with banks and retailers to drive over 2 million impressions and significant lead conversion. This agile execution model — externalizing creative, media, and outreach while aligning with internal sales functions — is precisely the kind of lean growth structure that outsourcing now enables.

What differentiates Red Mill is our ability to embed into complex environments — whether it’s public infrastructure reform or private sector market entry — and deliver clarity, consistency, and conversion through marketing systems that perform at scale. Our structure is designed to integrate into the outsourcing value chain, allowing clients to offload full brand, media, or GTM functions without sacrificing control or strategic focus.

As global operations become more decentralized, automation expands, and the need for agile market engagement grows, Red Mill offers a proven model for outsourced marketing that creates value beyond cost savings. We align marketing with R&D, brand with scalability, and communication with long-term growth.